Testing 5835

Testing 5835

January 09, 2023

medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou.  

This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast growing second largest cosmetic products market in the world.

Qiaoyi, with approximately 350 employees, is a long standing manufacturer of a wide range of products for the beauty market, with a strong Chinese customer base producing local cosmetic brands.    

The current owners of Qiaoyi will retain a minority shareholding in the company and continue to operate the business. This will allow medmix to leverage the entrepreneurial spirit and deep market expertise of Qiaoyi as well as access the established local customer relationships with its award winning GEKA applicators for local beauty brands.

https://www.interactionpartners.ch/